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Sustainable growth needs ROOTS

ROOTS advises and invests in impactful and disruptive companies looking to rethink the food industry though smarter technology. ROOTS is founded on the belief that sustainable business growth should be just that - sustainable.

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Smarter use of resources is key to the future of the planet - and technology holds the key.

Our world is at a tipping point, where sustainable, environmental and ethical concerns align with business imperatives. ROOTS is dedicated to investing in future food technologies that drive meaningful change.

Disruptive, innovative companies and entrepreneurs are developing new techniques to create a more sustainable food sector. We support them through investment and advice that can bring their ideas to market.

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Our investments

A global network of urban cloud connected farms

Infarm is the world’s fastest-growing vertical farming company. Their modular farming systems are highly efficient, capable of growing more than 500,000 plants annually on just 40m2 of floor space. In addition to using 95% less land, Infarm requires 95% less water than traditional farming methods and uses no chemical pesticides.
Visit Infarm

Sweets with no added sugar

Nick’s want to change people's eating habits when it comes to the good things in life, without compromising on either taste or content.
Visit Nicks
Eraz Galonska
CEO and Co-Founder

We prioritize VCs who share our long-term vision and enormous drive to remake the food system. As Infarm looks in the coming years to deliver on our ambitious expansion roadmap, we are proud to count ROOTS among the committed, forward-thinking VCs whose investment and guidance will help us scale our impact.

Carl Bäcklund
Co-Founder

We are pleased to have ROOTS as an investor that shares our mission to reinvent the world of food and snacks

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